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Ron Howes
Banking
Columnist: Ron Howes
ron@global-air.com

Banking not as I remember it.
I spent most of my adult life in the banking business, until leaving it 12 years ago to start and run our software and internet businesses. I'd been president of a couple of banks, but suddenly, I was on the outside looking in. After years of comfortably sitting at that nice desk, in that nice office, I was now just another guy standing in line to make a deposit, apply for a loan, or get my parking ticket validated.

Fortunately, my business did pretty well, and I survived. And, I now know a lot more about being a customer than I did when I was in banking. Back then, I thought the customers loved me and the bank, and they were happy. I think I was wrong.

Sometimes, it is the little things.
Recently, my bank pension kicked-in. I'd been with one bank long enough to actually qualify for something. (Bankers move around, as you may have noticed.) So, I went down to the local branch and opened an account, so they could deposit the pension automatically. The check was so little, I worried it might get lost on the way to my house. When I asked about getting an ATM card, the lady said "Your account has to be open for 6 months before we give you one of those". I'm a retired employee of that bank, so if all goes well, I'll get my card as soon as those 6 months are up.

I stop down at that bank now and then to make a deposit, or cash a check. I started to notice they had to look up my account every time to see if I have any money. As a young teller, I was taught to remember my customers, especially those that could cover a $20 check.

Don't believe me, ask my dog.
I usually go to their auto bank, and my cocker spaniel "Nuggie" likes to come along and get a dog biscuit. Lately, I've started to worry about how the bank is doing, because the dog biscuits are getting smaller. Last week, my dog looked at the one-inch biscuit, looked up at me, back at the biscuit, and I could tell she was thinking about changing banks.

To be continued.

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